Online marketing, in a brief definition, means promotional and marketing methods that use digital media. More precisely, all forms of marketing, advertising, promotion carried out via the internet. Like other marketing methods, online marketing is done to attract the attention of consumers, the public, and specifically the target market. The marketing method with what is ott advertising can also be a means of introducing and communicating about products or services.
The most basic difference between online marketing methods and other marketing strategies is the media used. Online marketing uses digital media in general and specifically advertises on the internet. Digital media can be a marketing method such as social media, email, websites, augmented reality.
Unlike other offline advertisements, the reach, the effect provided, and the effectiveness of digital advertising can be measured in real-time. This direct measurement will facilitate the analytical process for marketing. As well as to assess the effectiveness of the advertisements placed.
There are various methods and software for measuring online advertising in real-time. Real-time measurement can be done by assessing the number of times a product or company profile is clicked, the number of visits. Until the interest from consumers for the products and services offered in advertisements. You can even see how many products and services are distributed after the target audience gets the ad.
On Instagram social media, for example, after you post the social media ad, you will see the number of times your profile has been visited. In addition, you will also see the reach and engagement of the advertisements. Consumer interest can also be measured by the number of likes, comments, and the number of times the ad post is viewed. As well as the possibility of consumers saving advertisements. This measurement will certainly help assess consumer interest in the products and services offered. As well as providing an assessment of the effectiveness of online advertising.